Last Updated: April 2, 2026
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They help the website recognize your device, remember your preferences, and understand how you interact with the site. Cookies are widely used across the internet and are essential to making many website features work properly.
2. How In The Know Houston Uses Cookies
In The Know Houston (intheknowhouston.com) uses cookies and similar tracking technologies to improve your experience on our site, understand how visitors use our content, and support the operation of our website. We use cookies to remember your preferences and settings when you return to the site, to understand which pages and articles are most visited, to analyze traffic patterns and site performance, to serve relevant advertisements and measure their effectiveness, and to support third-party tools and integrations that enhance site functionality.
3. Types of Cookies We Use
Essential Cookies These cookies are necessary for the basic operation of our website. They enable core functions like page navigation, access to secure areas, and basic site functionality. Without these cookies, the website cannot function properly. These cookies do not collect personal information and cannot be disabled.
Analytics Cookies We use analytics cookies to understand how visitors interact with our website. These cookies collect information such as the number of visitors, the pages they view, how long they spend on the site, and how they arrived. This data is aggregated and anonymous. We use this information to improve our content and user experience. We may use tools such as Google Analytics to collect and process this data.
Functionality Cookies These cookies allow the website to remember choices you have made, such as your preferred language, region, or display settings. They provide a more personalized experience and make the site easier to use on return visits.
Advertising and Targeting Cookies We may use advertising cookies to deliver relevant ads to you on our site or across other websites. These cookies track your browsing activity and help build a profile of your interests so that advertising content is more relevant to you. They also help us measure the performance of advertising campaigns. These cookies may be set by third-party advertising partners.
Third-Party Cookies Some cookies on our site are placed by third-party services that we use to enhance your experience. These may include social media platforms like Facebook, Instagram, and X (Twitter) that enable content sharing, advertising networks that serve and measure ads on our site, and analytics providers that help us understand traffic and usage. These third parties have their own privacy and cookie policies, and we encourage you to review them. In The Know Houston does not control the cookies set by third parties.
4. Specific Tools and Services
In The Know Houston may use the following third-party services that set cookies on your device:
Google Analytics — Used to collect anonymous data about website traffic, user behavior, and content performance. Google Analytics uses cookies to distinguish unique users and track sessions. You can learn more about how Google uses your data at google.com/policies/privacy/partners.
Google AdSense or Google Ad Manager — If advertising is displayed on our site, Google may place cookies to serve ads based on your browsing history and interests. You can manage your ad preferences through Google’s Ad Settings.
Social Media Plugins — If we embed content from or include sharing buttons for platforms like Instagram, Facebook, or X (Twitter), those platforms may set their own cookies when you interact with their features on our site.
Email Marketing Tools — If you subscribe to our newsletter or submit a form, the email platform we use may set cookies to track opens, clicks, and engagement for the purpose of improving our communications.
5. Cookie Duration
Cookies used on this site fall into two categories based on how long they remain on your device.
Session Cookies are temporary and are deleted automatically when you close your browser. They are used to support basic site functionality during your visit.
Persistent Cookies remain on your device for a set period of time or until you manually delete them. They are used to remember your preferences, track analytics over time, and support advertising functionality.
6. Your Choices and How to Manage Cookies
You have the right to decide whether to accept or reject cookies. You can manage your cookie preferences in the following ways.
Browser Settings — Most web browsers allow you to control cookies through their settings. You can choose to block all cookies, block only third-party cookies, or delete cookies that have already been stored. Keep in mind that blocking certain cookies may affect the functionality of this website. Instructions for managing cookies vary by browser. You can typically find them under the “Privacy” or “Settings” section of your browser menu.
Google Analytics Opt-Out — You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
Ad Personalization — You can opt out of personalized advertising by visiting the Digital Advertising Alliance’s opt-out page at optout.aboutads.info or the Network Advertising Initiative’s opt-out page at optout.networkadvertising.org.
Do Not Track — Some browsers offer a “Do Not Track” setting that sends a signal to websites requesting that your activity not be tracked. At this time, there is no universal standard for how websites should respond to this signal, and In The Know Houston does not currently respond to Do Not Track requests.
7. Cookies and Children
In The Know Houston does not knowingly target children under the age of 13. We do not knowingly use cookies to collect personal information from children. If we become aware that cookies have been used to collect data from a child under 13 without verifiable parental consent, we will take steps to delete that information promptly.
8. Texas and United States Compliance
This Cookie Policy is designed to comply with applicable laws in the State of Texas and the United States. While Texas does not currently have a comprehensive state-level cookie consent law equivalent to the European Union’s GDPR or ePrivacy Directive, In The Know Houston is committed to transparency about how cookies are used on this site. If you are visiting this site from a jurisdiction that requires explicit cookie consent, please be aware that your continued use of the site constitutes your acknowledgment of our cookie practices as described in this policy. We will update this policy as needed to reflect changes in applicable state or federal law.
9. Updates to This Policy
In The Know Houston reserves the right to update this Cookie Policy at any time. Any changes will be posted to this page with a revised “Last Updated” date. We encourage you to review this page periodically to stay informed about how we use cookies. Your continued use of the website after changes are posted constitutes your acceptance of the revised policy.
10. Contact Us
If you have questions about this Cookie Policy or how cookies are used on our site, please contact us.